Operating since 1999
Founded in 1999 by Brent Jeffares and Dave Robottom, Proelectrical was born from a decision to maintain quality and expertise during industry upheaval. Dave and Brent originally worked together as technicians for the M.E.D. (Municipal Electricity Department), covering all aspects of power transmission and general electrical work in downtown Napier. Through multiple restructures and name changes – Bay City Power, HB Power Board, and ultimately Unison – the pair worked side by side, building expertise across every facet of electrical infrastructure.
When yet another restructure loomed in 1999, Dave and Brent made the bold decision to venture out on their own. Within months, they opened the doors to Proelectrical in a small Onekawa workshop, bringing their combined decades of technical knowledge and commitment to quality workmanship to their own enterprise.
Building a reputation
From those early days, Proelectrical established itself working alongside local lines companies and contracting firms, providing high voltage cable testing and specialist technical services. A core capability from day one has been our cable and fault locating services – expertise we’ve continuously refined and expanded over more than two decades. The company secured the electrical maintenance contract for Napier City Council – a partnership that continues today, with Proelectrical providing preventative maintenance and technical services ensuring the city’s water and wastewater systems operate effectively and efficiently.
Brent became involved in numerous housing subdivisions and builds, delivering smart and efficient electrical solutions whilst working collaboratively with clients and construction companies to meet deadlines and budgets. Dave focused on technical designs and implementation of telemetry and control systems throughout Hawke’s Bay, bringing his many specialised skills to bear on increasingly complex projects.
Meet the team
Working towards his Private Pilot Licence, Ricky enjoys getting up in the air, grows his own vegetables, volunteers at the Napier Repair Café and also Sustainable Hawke’s Bay.
Away from work, Andy can be found at the pool table or out on his motorbike.
Av has a passion for travel and discovering new places — from famous landmarks to quiet backroads. Back home, she tends a garden with a soft spot for tropical plants.
A cricket lover through and through, Jason enjoys the game whether he’s playing or watching, and makes the most of his time with family and friends.
When he’s not at work, Jinesh enjoys a game of cricket, exploring new places, and spending time with family.
When he’s not on the tools, Mark enjoys travelling and exploring new places with friends and family.
Jason unwinds on the open road on his motorcycle or out on the trails for a bush walk.
At home, Giri enjoys gardening and growing his own vegetables, and values time spent with family.
Outside of work, Jackson stays active through football, golf, the gym, and various water sports, and values time with friends and family.
Outside of work, Connah loves spending time with friends and family, taking his two dogs to the beach for morning walks and swims, and playing video games with his partner.
A natural tinkerer, James spends his spare time wood carving, working in the workshop, and gardening, with family never far away
Get in touch
Phone
(06) 843 2424Office
Napier 4110, New Zealand